Tri Israni ArayanaIsrani ArayanaitibarenSofara, Mali
Lots and lots of concrete examples and evidence in this book. You may not necessarily remember the SUCCESS thing a week or month after reading the book, but you will remember the principles. Whether you're heading into a pitch meeting or trying to write children's books, there are some great lessons in Made to Stick. Now I just need a pocket-size version and I'm all set!