Fernanda Daura Daura itibaren Texas
p. 106: "As more readers come to discover books through online text searches, for example, authors will face growing pressures to tailor their words to search engines, the way bloggers and other Web writers do today." p. 107: "Now that the context of reading is again shifting from the private page to the communal screen, authors will adapt once more. They will increasingly tailor their work to a milieu that the essayist Caleb Crain describes as 'groupiness', where people read mainly for 'the sake of a feeling of belonging' rather than for personal enlightenment or amusement."